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SureFire Announces for ‘2023 Dealer of the Year Award’


HOUSTON, TEXAS – SureFire, a leading manufacturer of rugged, high-performance illumination and tactical products, has named Primary Arms as their 2023 Dealer of the Year. This prestigious award solidifies as the premier source for all SureFire needs.

Founded over four decades ago, SureFire, LLC has set the standard in the design and manufacture of sophisticated lighting tools. Renowned for their robustness and reliability, SureFire’s products are the go-to choice for military, law enforcement, and outdoor enthusiasts who demand the highest level of performance. From flashlights and weapon lights to hearing protection and tactical gear, SureFire’s dedication to excellence has earned them a revered spot in the tactical equipment industry.

This year, Primary Arms has distinguished itself among an elite group of dealers, earning the title of SureFire’s 2023 Dealer of the Year. This accolade is a testament to Primary Arms’ extensive inventory of SureFire products, exceptional customer support, and commitment to providing the tactical community with the best possible shopping experience.

“We are incredibly honored to receive the Dealer of the Year award from SureFire,” said Aaron Whatley, Vice President of Merchandising at Primary Arms. “This recognition reflects the hard work of our team and our shared commitment to excellence. We take great pride in offering our customers the best SureFire products, ensuring they have the tools they need to succeed, whether in the field or on the job.”

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About Primary Arms Online

Founded in 2008, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 30,000 products across 600+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment to superior service backed by fast shipping and a world-class support team.

For more information on Primary Arms Online, visit the company website at or contact:

Andy Chen

Brand/Partnership Marketing Manager