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Primary Arms Optics Proudly Sponsors WOMA ‘She Never Quit’ Annual Charity Fundraiser


HOUSTON, TEXAS — Primary Arms Optics announces its sponsorship of The WOMA (Women’s Outdoor Media Association) Foundation Annual Charity Fundraiser, taking place from April 25 to 28, 2024, at Rest Yourself River Ranch near Mineral Wells, TX. This event brings together women from various backgrounds, including novices and experienced outdoor enthusiasts, for a weekend of training, networking, and outdoor activities.

The WOMA Foundation actively supports women’s initiatives through fundraising and promoting awareness. Its annual ‘She Never Quit’ event plays a crucial role in these efforts by bringing together women who are passionate about outdoor sports and media, aiming to foster empowerment and community engagement.

The charity event will be held at the historically renovated Rest Yourself River Ranch, located on a scenic cliff overlooking the Brazos River. Attendees will engage in a variety of activities, such as firearms training with professional instructors, archery, and more. The event also features a Tiara Party, a SWAG bag from sponsors, and high-quality meals and accommodations.

Ken Ross, Director of Outbound Marketing at Primary Arms, expressed the company’s enthusiasm for the partnership, stating, “Supporting The WOMA Foundation’s mission aligns with our commitment to enhancing outdoor sports and activities. We are delighted to contribute to this empowering event that encourages women’s participation in these fields.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms Optics, visit or contact:

Andy Chen

Brand Marketing Manager