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Primary Arms Optics Joins Forces with SLG2, Inc. to Elevate Shooting Sports Experience


HOUSTON, TEXAS—Primary Arms Optics is excited to announce a new partnership with SLG2, Inc., a distinguished industry leader with recognizable brands like Shoot Like A Girl, Hunt Like A Girl, and Safe LivinG. This collaboration marks a significant milestone in bringing state-of-the-art optical solutions to shooting enthusiasts of every level, from novices to seasoned experts.

At the forefront of optical innovation, Primary Arms Optics offers an extensive portfolio of high-quality rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Their commitment to excellence and innovation has cemented their reputation as a go-to source for precision optics among shooters worldwide.

SLG2, Inc., renowned for its commitment to expanding the shooting sports community, has made significant strides in encouraging the participation of women, men, and families in shooting activities. Their mission is grounded in the belief that widespread exposure to shooting sports will not only foster a deep appreciation for the discipline but also cultivate a community of enthusiastic and skilled participants. This mission is supported by robust data and a track record of success.

“The addition of Primary Arms Optics to our roster of industry partners will provide shooters of all backgrounds with access to cutting-edge optics that enhance their shooting experience,” said Karen Butler, founder and president of SLG2, Inc. “Whether it’s a seasoned marksman or a new shooter, this collaboration aims to empower individuals to reach new heights in their shooting endeavors.”

The partnership between Primary Arms Optics and SLG2, Inc. is a testament to their shared commitment to empowering individuals through shooting sports. By leveraging each other’s strengths, they aim to inspire confidence and excellence among shooters, reinforcing the sport’s positive impact on personal development and community building.

“Through our partnership with SLG2, Inc., we’re not just providing cutting-edge optics; we’re part of a larger movement to make shooting sports more accessible and enjoyable for everyone,” said Ken Ross, Director of Outbound Marketing at Primary Arms. “We’re excited to see how this partnership will inspire and elevate shooters’ experiences across America.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms Optics, visit or contact:

Andy Chen

Brand Marketing Manager