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Primary Arms Optics Awards ‘Dealer of the Year’ to Simmons’ Sporting Goods


HOUSTON, TEXAS—Primary Arms Optics proudly names Simmons’ Sporting Goods as its Dealer of the Year. This prestigious award highlights Simmons’ Sporting Goods’ unparalleled commitment to promoting and supporting Primary Arms Optics products, setting a high standard in customer service and brand advocacy.

Based in Bastrop, Louisiana, Simmons’ Sporting Goods is the South’s largest independent single-location outfitter, spread over 80,000 square feet. Their commitment to quality and affordability ensures that every customer finds exactly what they need for their next adventure, whether it’s through their vast range of top-brand products in archery, firearms, and outdoor gear or their exceptional customer service backed by decades of expertise.

As a top dealer, Simmons’ Sporting Goods has excelled in presenting and supporting Primary Arms Optics’ brand, fostering an effective partnership. Their efforts have significantly contributed to enhancing the brand’s visibility and appeal, further establishing Primary Arms Optics as a leader in the optics and outdoor equipment market.

Jeff Scheider, National Sales Manager at Primary Arms Optics, commended Simmons’ for their incredible support throughout 2023: “This recognition is a testament to their exceptional work and dedication. Their outstanding efforts in promoting our brand and supporting our products have not only enriched our partnership but also played a crucial role in our mutual success. We are honored to have Simmons’ Sporting Goods as a key partner.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms Optics, visit or contact:

Andy Chen

Brand Marketing Manager