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Primary Arms Optics Announces Exciting Showcase at NRA Annual Meetings & Exhibits 2024


HOUSTON, TEXAS—Primary Arms Optics has announced its participation in the upcoming NRA Annual Meetings & Exhibits 2024, which will be held at the Kay Bailey Hutchison Convention Center in Dallas from May 17-19. Primary Arms Optics invites all attendees to visit booth #4411 to explore their latest releases and enjoy exclusive in-booth activities.

The NRA Annual Meetings & Exhibits is one of the largest gatherings in the firearms industry, featuring over 800 exhibitors across 14 acres of exhibition space. This event provides enthusiasts access to the latest in firearms, accessories, and outdoor gear, with opportunities to engage with industry leaders and fellow enthusiasts.

At booth #4411, Primary Arms Optics will be showcasing their latest offerings including the highly anticipated PLx® 1-8x24mm SFP Compact Rifle Scope with fiber-optic ACSS NOVA reticle, GLx® 1x MicroPrism, and other upcoming optics like the SLx® and GLx MD-21 red dot sights. There will also be an interactive Laser Shot simulation in the booth, allowing visitors to try out the new GLx 1x MicroPrism as well as Primary Arms Optics’ patented ACSS® Vulcan® advanced pistol reticle firsthand.

Additionally, attendees will have the opportunity to meet renowned firearms personalities such as Tim Harmsen (Military Arms Channel), JJ Racaza (IPSC World Champion), Gabby Franco (Olympian), and April Nicol (Call of Duty’s “Roze”, eminent 2A Advocate). Attendees are encouraged to visit daily for exclusive in-booth giveaways, featuring premium items from respected brands like Beretta, Aero Precision, and Anderson Manufacturing.

“We are incredibly excited to connect with the community at NRAAM 2024 and to showcase our newest optics that set the standard for precision and reliability,” says Stephen Morgan, Product Marketing Director at Primary Arms Optics. “Our booth has something to offer for every enthusiast, from hands-on experiences with our latest products to meeting top figures in the industry.”

Do not miss the chance to experience the latest in optical technology and meet your favorite firearms personalities; visit Primary Arms Optics at booth #4411. For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms Optics, visit or contact:

Andy Chen

Brand Marketing Manager