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Primary Arms Appoints Bob Protheroe as Director of Government Sales & Programs


HOUSTON, TEXAS – Primary Arms Government has announced the appointment of Bob Protheroe as the new Director of Government Programs and Sales. Bob joins the team with an extensive background in sales and marketing, bringing a wealth of experience in revenue generation, strategic planning, organizational development, and solution sales in the tactical equipment, public safety, and emergency response markets.

Bob brings over 30 years of experience in the industry, with key leadership roles at leading firms like Geissele Automatics, Beretta Defense Technologies, Steiner USA, Avon Protection Systems, Inc., Municipal Emergency Services, Inc., TVI Corporation, and Fisher Scientific. His many achievements include securing major contracts with the Department of Defense, U.S. military, and federal law enforcement agencies, driving revenue growth, and leading high-performing sales and marketing teams to deliver innovative solutions and unparalleled service to clients.

“Bob brings a wealth of experience in navigating the government contracting landscape and is committed to fostering strong partnerships to deliver innovative solutions for the sector,” says Özge Cumberland, Chief Business Development Officer at Primary Arms. “I am excited to see Bob leading our government business into a new era of growth, leveraging his expertise to secure critical partnerships and deliver exceptional value to government agencies.”

In his new position, Bob will support the Primary Arms Government team with deep expertise in team leadership, customer retention, grants, contracts, revenue generation, sales strategy, business analytics, channel development, negotiations, and client communication. His proven track record in developing and leading sales and marketing teams, both virtual and on-site, makes him a valuable addition to the Primary Arms Government team.

For more information about Primary Arms Government’s products and services, click here. For the latest news and updates, follow Primary Arms Government on Instagram and Facebook.

About Primary Arms Government
Our mission at Primary Arms Government is to ensure every professional has the tools and equipment they need to do their job as safely and as effectively as possible, so at the end of the shift, they all go home. With 16 years of manufacturing, retailing, and wholesaling experience, Primary Arms opened its Government division in 2019, supporting professionals with access to hundreds of brands and product categories. Primary Arms Government offers industry-leading service with responses to quotes in two (2) business days or less and no minimum order quantities. In addition, Primary Arms Government provides its partners a full suite of complimentary amenities, including Agency demo days and Test and Evaluation (T&E) opportunities, a complete trade-in program, technical product support, and more. Primary Arms Government is the exclusive distributor for the patented ACSS reticle, available in various configurations with Primary Arms Optics’ duty-proven products. Primary Arms Government is also one of Texas’s Authorized Glock Law Enforcement Distributors.

For more information on Primary Arms Government, visit the company website or contact:

Primary Arms Government Sales Team