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Primary Arms Announces Executive Promotion of Özge Cumberland to Chief Business Development Officer


HOUSTON, TEXAS – Primary Arms, a leading manufacturer and retailer of firearms accessories, is pleased to announce the appointment of Özge Cumberland to Chief Business Development Officer.

Since joining Primary Arms in 2013, Özge has spearheaded vital projects across multiple divisions. As Director of Merchandising and Senior Director of Business Development, she delivered expertise critical to the company’s success. More recently, as the Senior Vice President of Business Development, Özge Cumberland led the Sales, Marketing, and Government divisions to new heights, building a strong core strategy that established Primary Arms as a leading name throughout the firearms industry.

As Chief Business Development Officer, Özge will drive strategic business initiatives, fostering partnerships, and identifying new growth opportunities. Her wealth of experience and exceptional leadership skills will continue to propel Primary Arms to further successes.

“We are delighted to appoint Özge Cumberland as our new Chief Business Development Officer,” said Marshall Lerner, CEO of Primary Arms. “Her outstanding leadership abilities, commercial insight, and passion for our business make her the ideal fit for this crucial executive role. We are confident Özge will skillfully guide our strategic growth and partnerships.”

This promotion reflects Primary Arms’ commitment to elevating top talent. Özge’s deep knowledge and visionary approach position her well to lead the company into even greater innovation and achievement. Please join us in congratulating Özge Cumberland on her well-deserved appointment.

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About Primary Arms

Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, government sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms Online, visit the company website at or contact:

Andy Chen

Brand/Partnership Marketing Manager