HOUSTON, TEXAS – Primary Arms Government is proud to announce the hiring of Alexander Forney as the Regional Sales Manager for the Central United States.
With over a decade of experience in client relationship development, Alexander Forney brings a strong track record in increasing sales performance and brand presence. In his most recent role as Government Account Manager for Sellmark Corporation, Alexander led initiatives to develop new business opportunities across law enforcement and military agencies nationwide. He also performed impactful product presentations for hundreds of departments and agencies, helping to drive greater product adoption and awareness.
Before that, Alexander served as Director of Sales at Elliot White Gun Co., where he developed metric-driven strategies to improve market penetration and customer retention. His background also includes time in the shooting sports retail sector with DFW Shooting Sports, where he built deep relationships with firearms consumers, professionals, and industry stakeholders. Across every role, Alexander has demonstrated a consistent ability to grow customer trust and long-term loyalty.
In his new position, Alexander will oversee Primary Arms Government sales operations throughout Central Texas and 16 additional states in the central U.S. with his Central Territory Inside Sales team partner. He will work closely with agencies to deliver personalized support and provide access to industry-leading tactical gear and firearms solutions.
“Alex joins us at a pivotal time as we expand our commitment to government clients. As our central territory continues to expand, we are confident that Alex’s extensive expertise will be crucial,” says Özge Cumberland, Chief Revenue Officer at Primary Arms. “His strategic insights will significantly strengthen our reach and ensure we continue to deliver exceptional support to our growing base of public safety partners.”
If you are part of a Law Enforcement or Government agency seeking tailored procurement services or product support, you can contact Alexander Forney at governmentsales@primaryarms.com.
For more information about Primary Arms Government’s products and services, click here. For the latest news and updates, follow Primary Arms Government on Instagram and Facebook.
About Primary Arms Government
Our mission at Primary Arms Government is to ensure every professional has the tools and equipment they need to do their job as safely and as effectively as possible, so at the end of the shift, they all go home. With 16 years of manufacturing, retailing, and wholesaling experience, Primary Arms opened its Government division in 2019, supporting professionals with access to hundreds of brands and product categories. Primary Arms Government offers industry-leading service with responses to quotes in two (2) business days or less and no minimum order quantities. In addition, Primary Arms Government provides its partners a full suite of complimentary amenities, including Agency demo days and Test and Evaluation (T&E) opportunities, a complete trade-in program, technical product support, and more. Primary Arms Government is the exclusive distributor for the patented ACSS reticle, available in various configurations with Primary Arms Optics’ duty-proven products. Primary Arms Government is also one of Texas’s Authorized Glock Law Enforcement Distributors.
For more information on Primary Arms Government, visit the company website or contact:
Primary Arms Government Sales Team
713-570-1905
