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Primary Arms Appoints Joyce Banda to Chief Financial Officer


HOUSTON, TEXAS – Primary Arms is pleased to announce the appointment of Joyce Banda as the company’s Chief Financial Officer (CFO). Joyce, a dedicated and accomplished professional with over a decade of experience at Primary Arms, has proven herself as a dynamic leader and strategic thinker. Her promotion to this critical role marks a significant milestone in the company’s growth and development.

Joyce Banda has been part of the Primary Arms team since 2012, displaying exceptional leadership qualities and a keen understanding of the industry. As head of Primary Arms Optics, she played a pivotal role in shaping the company’s success, leading the division to new heights of innovation and market prominence. In 2021, Joyce accepted the challenge of expanding the legal and compliance teams, where she showcased her versatility and acumen. During her tenure in this role, she spearheaded numerous initiatives that enhanced the company’s legal framework and ensured compliance with industry regulations.

In her new position as CFO, Joyce will oversee Primary Arms’ financial and accounting operations, leveraging her extensive experience to drive strategic financial planning and sustainable growth. Simultaneously, she will continue to lead the legal and compliance teams, ensuring that the company operates at the highest standards of integrity and compliance with all applicable laws and regulations.

“Joyce Banda’s promotion to CFO is a testament to her exceptional leadership and commitment to our teams. Her industry expertise, coupled with her strategic vision and dedication, make her the ideal choice for this critical role,” said Marshall Lerner, CEO of Primary Arms. “We are excited to have Joyce at the helm of our financial operations as we embark on the next phase of our company’s growth journey.”

Please join us in congratulating Joyce Banda on her well-deserved promotion to Chief Financial Officer.

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About Primary Arms

Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, government sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms Online, visit the company website at or contact:

Andy Chen

Brand/Partnership Marketing Manager